In 2023, agents who make the most of technological advances will have a leg up on the competition in their area.
My forecast for the future of lead generation includes further developments in AI and a plethora of new techniques for generating leads (Artificial Intelligence). With the help of predictive analytics, lead scoring, and machine learning algorithms that get better at analysing data on potential clients, sophisticated systems will be developed to determine the optimal time to send emails, social media posts, or other forms of outreach. Those likely to be interested in buying or selling their next property will be identified through sophisticated use of demographic data, individual property preferences, and past buying and selling history.
Naturally, AI will never be able to replace the human assistance in sales that is provided by agents. Being an estate agent requires a wide range of skills, from expert negotiation to survey navigation to chain management to in-depth familiarity with the local area, as well as the ability to communicate effectively with clients of all backgrounds and temperaments. Agents who want to stay ahead of the curve, however, can now find ways to work even smarter, and I believe that technology — in some cases technology fueled by AI — could play a crucial role.
Analysis of the Market
E-marketing is one area where technology can be especially helpful. It’s important to pick a customer relationship management system that lets you easily export data in real time to your e-marketing platform. Seventy percent of potential buyers also have an interest in selling their home. As a result, GDPR-compliant data can be stored and used in an effective manner to generate leads.
The number of customer relationship management (CRM) systems that can be integrated with your website and third-party e-marketing software has increased in recent years, making it simpler to extract customer data directly. One advertising database could consist entirely of first-time buyers, allowing you to tailor your recommendations to them specifically. Or, someone looking into buy-to-let investments could be presented with fresh investment options along with regional market data. Real estate agents need to consider the most effective ways to communicate with and cultivate their leads, whether through traditional mail, digital advertising, or social media. This makes making connections much simpler and increases the likelihood that your agency will be first to mind for members of your local audience when it comes time to sell their homes.
Social media’s meteoric rise represents yet another facet of the marketing mix. Marketing campaigns now routinely incorporate branch websites, Google Adwords, and social media promotion. Extra opportunities for timely, relevant advertising can be found through precise targeting.
Education and Development of Employees
In order to reap the benefits of any technological advancement, it is crucial that personnel be properly trained to do so. Everyone on the team needs to stop thinking of themselves as “order takers” and start viewing each inquiry as an opportunity to learn something new and build relationships. All potential leads need to be treated as priceless in this level of competition. Giving potential customers free assistance, advice, and support during their initial inquiry is always appreciated and remembered. As a result, no matter what the situation, you should always aim to provide excellent advice and service, and you should always write down the search requirements of your buyers. One area where boutique firms excel is in the all-important follow-up; this is where they can really put technology to good use.
As I’ve said before, achieving one’s goals is never simple. There’s no such thing as an overnight success in business; you have to put in the time and effort to see results. Propertynest has invested heavily in developing its state-of-the-art online marketing strategy and lead generation engine. To make lead generation as painless as possible, we are big fans of streamlined procedures and minimal paperwork. Our franchisees benefit from this synergy of cutting-edge tech, education, and promotion because it enables them to seize opportunities as they arise by making timely, informed decisions based on accurate information. Therefore, we are able to charge a premium because franchised agents have more time to spend one-on-one with customers, where they can truly add value.